STRAY specializes in turning artists' dreams into reality by refusing to accept 'no' for an answer and by crafting opportunities even in the most unconventional places. It provides a nurturing haven for artists with ambitious aspirations, assuring them that their bookings are managed by individuals who share their passion for music.

At STRAY, we foster the growth of artists from the ground up through a meticulously curated selection of shows and tour routes that prioritize amplifying their presence. We achieve this by seamlessly blending traditional venue performances with DIY events. Furthermore, we collaborate closely with artists to guarantee that their shows and tours are not only financially viable but also promote their well-being and vitality on the road.

Additionally, STRAY plays a pivotal role in cultivating and strengthening the local music scene in every city where it operates. We actively promote and showcase the most promising up-and-coming talent from these communities, and ensuring that vibrant local scenes continue to thrive. Furthermore, STRAY is dedicated to empowering emerging artists by imparting the importance of their worth. We believe in fair compensation that accurately reflects the scale and impact of each event. Through this approach, we not only provide valuable opportunities but also educate new artists about their own value within the industry, fostering a culture of fairness, transparancy, and professionalism in the music world.